Recent studies have shown that about 60% of the average company’s marketing budget is devoted to digital marketing. It’s clear that digital marketing is a much more significant part of a company’s marketing strategy than it used to be.
But that doesn’t mean companies should turn a blind eye to print marketing. Even though digital marketing is important these days, you should still make it a point to implement your best print marketing ideas.
Print marketing, which is also sometimes called print advertising or paper marketing, can be every bit as effective as it’s always been. You just need to utilize it in the right way so that it helps get your company’s name out there.
In this article, we’ll explain ten of the best print marketing ideas in the business. Check them out below and use them as inspiration to start creating more promotional products for your company.
Is your company having a special sale in your retail store? Or is your company attending a special event and setting up a booth at it?
Whatever the case, banners are one of the very best forms of print marketing. You can have banners printed out for any occasion and use them to build up buzz around your business.
Just make sure you put plenty of thought into the designs you use for banners. You can make your company look more professional and well-put-together by investing in banners that feature the right design elements.
Americans aren’t reading quite as many books as they used to. This shouldn’t come as a huge surprise when you consider how much time people spend on their smartphones today.
But at the same time, people are still reading more than you might think. One recent survey suggested the average person reads more than 12 books per year.
With this in mind, you might want to think about printing out bookmarks as part of your next print marketing campaign. Many people will use these bookmarks almost every day and see your company’s name and logo when they do.
Printing banners and bookmarks is a great way for your company to get its name out there in the world. But what about if you want to print out something that’ll help you break down the products and/or services your company sells?
To do this, you’re going to need to invest in print marketing materials like brochures. Brochures will enable you to take a deeper dive into some aspects of your business so that you can teach people all about it.
There are lots of different types of brochures you can print out, including:
- Half-fold brochures
- Tri-fold brochures
- Z-fold brochures
- Roll-fold brochures
It’ll be up to you to determine which types of brochures would work best for your business. You’re more than welcome to mix and match different kinds of brochures based on what you’ll be using them to market.
4. Business Cards
You may be under the impression that business cards aren’t necessary in 2023. Who needs them when you can simply send someone a digital contact card through email or text message?
You can go ahead and do that if you’d like. But you should know that many people within the business world continue to use business cards. It’s why about 27 million business cards are printed out every single day in this country.
Business cards make it quick and easy for you to exchange contact information with another person. They also enable you to provide a person with the name of your company and your company’s logo on the fly. It’ll help them get more familiar with your company than they already were.
Business cards don’t necessarily need to be at the center of your print marketing campaigns anymore. But they should be a part of them. They can really come in handy when it comes to spreading the word about your company fast.
Does your company mail things out on a regular basis? There’s a good chance you probably mail out invitations, reminders, invoices, etc. each week, if not each day.
When you mail these types of things out, the last thing you’ll want to do is stick them into ordinary white envelopes. You’ll be missing out on an easy opportunity to promote your business when you do this.
Instead, you should have custom envelopes printed out that include your company’s name, address, and logo on them. First and foremost, doing this will make it so much easier for you to mail things out since you won’t have to worry about putting return addresses on envelopes all the time. But it’ll also help you market your company when you do something as simple as sending out a piece of mail.
If your company has some kind of event on the horizon, you’ll want to do your absolute best to market it. Fortunately, there will be so many ways you can do it.
For instance, you can send out emails to those on your email marketing list to let people know this event is coming up. You can also post about this event on social media to inform people of it.
But why stop there? You might also want to consider hitting the pavement and passing out flyers on the street with information about your event on them. It’s a fantastic way to reach a much larger audience than you would be able to otherwise.
You may be surprised to see how much buzz you’ll be able to build up around an event through the use of flyers. Flyers will provide people with all the info they’ll need about an event in one place. They’ll also be able to carry these flyers with them when they’re on the way to an event so that it’s easily accessible should they need it.
Most people have at least one or two notepads sitting around on the insides of their homes. They’ll use these notepads to scribble down grocery lists, leave notes for family members, etc.
Why not take full advantage of this when you’re trying to use print marketing to let people know about your brand? You can have notepads printed out that’ll have your company’s name and logo on them as well as any other information you’d like to put on them.
When you pass out promotional items like this, you’ll like knowing that they’re going to get used. People will take them out and start using them almost right away. It’ll keep your company’s name and logo in front of their faces nearly every day.
You’ll also like knowing that other people who visit those with your notepads in their homes will see them. As a result, these notepads could help spread the word about your business.
Go find out more about notepad printing so that you’re able to see what promotional notepads might be able to do for your business.
Earlier, we alluded to the fact that many companies are using email marketing nowadays. Email marketing makes it simple to notify people about special sales and other events your company has going on. You can do it without having to spend any money on postage.
But just because email marketing has come along doesn’t mean you should stop using direct mail marketing altogether. There will be times when it’ll make so much sense to print out something like postcards and send them to your customers.
If, for example, you’re having an annual sale and going all out for it, promotional postcards might help sell just how big of a deal it’s going to be. People will pay closer attention to this sale when you take the time to mail them postcards as opposed to just sending them emails.
9. Shipping Boxes
Remember how we touched on the importance of putting your company’s name and logo on envelopes that you use for mailing things out? You should take a similar approach to any shipping boxes you might use to send products to people who order them.
In fact, we would make the argument that it’s even more important to create custom shipping boxes for your company as part of your print marketing strategy. These boxes will attract a lot of attention to begin with, so why not have your business name and logo plastered all over them?
When your company’s custom shipping boxes arrive at your customers’ front doors, they’ll know exactly who they’re from. And so will all their neighbors thanks to your company’s branding being all over the outside of them.
Even those simply walking by their houses will see your company’s branding and become a little more aware of it than they were before. Your shipping boxes could potentially work wonders for your company’s print marketing efforts.
10. Table Tents
Table tents won’t make sense for every type of business. But if you own, say, a restaurant or another kind of business that has people sit down at tables when they come to visit you, table tents could be great for print marketing purposes.
You’ll often find table tents at restaurants as they’re sometimes used to promote food and drink specials. They’re more effective than sheets of paper that are slipped inside menus as they’ll command a ton of attention and be right in front of people’s faces.
Again, table tents might not work for every business out there. But if you believe your company could benefit from them, you might want to explore them as an option.
11. Thank You Cards
Your company wouldn’t be anything without your customers. So you shouldn’t be shy about sending thanks to your customers early and often.
As part of a print marketing campaign, you might want to print out thank you cards that you can use to show your appreciation to your customers. In some cases, you might want to only use them to show your thanks to customers who invest in costly products or services from your company. But in others, you may want to send them to all customers after they make a purchase.
Either way, showing your thanks to customers will be a great way to get them to come back to your business again and again. The fact that you took the time to send thank you cards will bode well for your business.
Is your company planning to hold an exclusive event that will only be open to certain members of the public? Printing tickets for it could be a creative way to drum up its importance.
Tickets can be a really fun way to make an event feel even more important than it might actually be. It’ll also give you yet another opportunity to put your company’s name and logo on the map since it’ll put them right in front of people’s faces at least a few times.
Put These Print Marketing Ideas to Good Use
As you can see, there is no shortage of print marketing ideas for your company to use. Even though print marketing may not be quite as important as it once was, it should still be a part of your marketing strategy.
Whether you decide to print out banners, business cards, envelopes, flyers, notepads, or some combination of all these items, you’ll like having them around. They’ll elevate your marketing efforts and allow you to work on branding your company better at every single turn.
Browse through our blog to read more articles about other promotional items your company might want to invest in.