People are more accustomed than ever to making purchases online. eCommerce is expected to account for 22% of global retail sales by 2024.
If you sell any sort of products online, there are some logistics details that you need to keep up with. Last mile delivery tracking is a worthwhile service to provide no matter what segment of the eCommerce industry you work in.
Here’s what you need to know about last mile delivery tracking and its benefits.
Understanding Last Mile Delivery Tracking
First, get to know exactly what last mile delivery tracking service is. This is a service that involves sophisticated and detailed tracking, all the way up until the package reaches the recipient’s doorstep.
This service uses GPS technology and other logistics infrastructure to offer detailed updates. A person will have the benefit of knowing exactly where their package is located and takes a lot of ambiguity out of the process.
Why It’s Beneficial to Your eCommerce Business
Last mile delivery tracking is helpful because it creates more transparency with your consumer. It allows you to do better business and offer excellent customer support.
Your customers will be able to get their questions answered, and can find out for themselves where their packages are located. You will be able to streamline the way your company runs, lower your costs, and have better answers for your consumers when they reach out.
This increases your brand equity and builds trust with your consumer that will pay off for the long haul.
Know the Metrics it Tracks
This form of technology is also helpful because it tracks plenty of different metrics. The information will reveal some key performance indicators (KPIs) that you can use to make decisions in your business.
Some of the KPIs that you might start keeping track of include fuel consumption rate, average service time (AST), first attempt delivery rate (FADR), and delivery completion rate (DCR). Having a breakdown of this data can inform other aspects of your logistics and can strengthen your company as a whole.
You can find more information here as you shop for the best software platform.
Using it to Overcome E-Commerce Challenges
When you improve your logistics infrastructure, you’re able to overcome eCommerce challenges in your business. This is a small addition to your company that delivers a huge return on investment (ROI) in the long run.
By improving your company and making changes that count, you can also grow your profit margins and will increase your sales revenue. This will help you streamline your operation costs, help with setting quarterly goals, and allow you to beat out your competitors. This is a core part of fleet management that you’ll use to improve your business to the fullest.
Do What’s Best for Your eCommerce Logistics
As you can see, last mile delivery tracking is an incredible tool to use for your logistics. Make sure to invest in software and fleet management tools that offer this service and your company will be better for it.
Check out our other tips to help you do what’s best for your eCommerce business.
